Intro Packet

Let’s work together: An introduction to working with Desert Wing



I’m excited to discuss working on this website with you. Outlined on the following pages are all the basics about how I work.

Please read through the entire packet carefully to ensure that my processes work for you. If you have any questions, please don’t hesitate to ask.

If everything looks good, the next steps are outlined at the end of this packet!

-Graham Venning

Office Hours

I work Monday-Friday from 9am to 5pm MST (Phoenix, GMT-7)

During your project we will primarily use SlickPlan to communicate. This helps me  keep everything organized and in one place.

I do my best to reply to all communication regarding active projects the same day (during my office hours).

If you’d like to chat via Zoom, you can schedule an appointment here.

Scheduling calls keeps my work from being interrupted and allows me focus on your project!

What’s Included

What you’re getting: A gorgeous and functional custom website designed to sell your products and services. This website will be built using WordPress, the Astra Pro theme, and Elementor Builder, which means you’ll be able to update it easily – hooray!

I’ll also include my recommended plugins to help backup and secure your site, as well as a few I’ve found that just make updating your site easier.

Besides the tech stuff, we’ll also meet for a strategy session via video chat, to nail down all your needs and get us both 100% on the same page. After the project begins, we’ll have meetings every-other week to review what’s been done so far, and where we’re going next.

This website design and development does not include any font, image, or premium plugin licenses, so if there are specific fonts, images, or plugins you want to use, let me know right away as you’ll need to purchase them before I begin work.

What I Need From You

Before we get started, I’ll need the following from you:

Inspiration board

I need to see what inspires you! If we agree to work together, you’ll make a Pinterest board of images that match the aesthetic and feel you want for your website.

Answers to some Questions (I promise it’s not a pop-quiz!)

I need to pick your brain! I’ll send you a questionnaire to get an in-depth look at your business, so I can strategically plan your site.


To build your website properly, I’ll need your content before we begin. This includes text copy and any images you wish to use.

Starting with the content will let me focus the design around your content and highlight all the important aspects to funnel visitors where you want them to go.

Process & Timeline

The overall process varies slightly from project to project, but this timeline outlines the major milestones and we’ll do our best to stick to it, or let you know if your project will vary greatly from what is outlined below.

Please note that e-commerce and membership sites take longer to develop, please add 2-4 weeks to the development portion of the timeline if we’re making an e-commerce or membership site together!


You – You make a down payment to get on the schedule

Us – We have a strategy session to determine the goals and features of your website

You – You begin the homework I’ve assigned as well as gather all website content

Me – I schedule your project and am available if you have questions


You – All content and homework due

You – Login info due

Me – Start outlining the site


Me – I’ll send you a mockup of the website

You – You’ll provide feedback on the mockup


Me – I’ll tweak the mockup based on your feedback

You – You’ll answer any questions I have as I tweak the design


You – You’ll give approval on the design/mockup

Me – I’ll start developing the design into a website


Me – I’ll continue developing the website

You – You’ll answer any questions I have as I create the site


Me – I’ll send you the site for review

You – You’ll review the site and provide feedback


Me – I’ll tweak the site based on your feedback

You – You’ll sign off on the site


You – You make final payment

Me – I’ll launch the site on your server


You – You’ll celebrate!

Payment Details

Below is the payment schedule expected for your project. If you believe this schedule to be problematic for you, please let me know as soon as possible BEFORE the contract is signed so that we may discuss an alternate schedule.

25% of projected project cost due before work begins and to secure your spot on my schedule

50% of projected project cost due during website development phase

25% of projected project cost due before the website launches or after 60 days, whichever happens first

100% of additional costs (fonts, images, licenses, and anything we’ve added to the project) due before website launch


How long will my website take?

It depends on a few factors: schedule openings, complexity, and your response time. Most website builds are scheduled to begin approximately two months after first contact. This allows time for you to complete any text copy, take any new photos, and do the homework required for me to create your site.

The complexity of your website is another factor, while some sites can be completed in as little as a month, others (especially e-commerce or membership sites) can take as long as three to four months to fully plan and construct. I’ll give you a better timeline quote during our strategy session.

The final factor is your response time. During the project you will need to respond as quickly as possible to my questions and provide feedback. Delays in your responses will result in a delay in the launch of the website, and may increase the overall cost of the project. If you have any vacations or offline time planned during the time we’re supposed to be working on your website, please let me know before you sign the contract so I may alter the timeline accordingly.

How much will my website cost?

In general, most websites start at $2,750 and go up in price based on a few factors: complexity, scope, and timeline. We’ll discuss your project and create a custom quote based on your needs. Complexity also applies to strategy—a design that looks simple for a site that has a complex sales funnel costs more than a site with no sales funnel. The scope of work also affects the overall price.


The price quoted at the beginning of the project may not be the final price as changes to the scope of work (adding, removing or changing features) may result in the final project cost changing.


Finally, the timeline affects the price. The price quoted is based in part on the amount of time I believe the project will take to complete. Delays due to failure on your part to provide content or feedback will result in a “holding fee” for each week the project extends past the timeline. If you have a tight deadline, a “rush fee” may be charged to complete the project in time.

Wrap Up

Thanks for reading!

Please shoot me an email at if you have any questions.

Everything look good? Let’s schedule our introductory chat so I can create your quote. Click the link below to be taken to my online call-scheduler.

(link to call scheduler here)

I look forward to chatting about your project with you!

-Graham Venning

-Desert Wing Design, LLC